Merchant direct commenced production in 1987, presently it is the leading manufacturer of building ceramics producing more than 1000 tons per year. The product is well accepted by the sanitaryware, tableware and tile industries in the country.

MERCHANT DIRECT has now extended its foray into Asian markets in Sri Lanka, Bangladesh, Malaysia, Indonesia,Turkey and also to Australia and Europe and the United States of America.

MERCHANT DIRECT specializes in catering to the intricate requirements of our customers. The entire team at MERCHANT DIRECT is customer focussed and always endeavours to do our best. Training and continuous improvement programmes are regularly conducted to keep abreast of latest developments in the industry.